As a creative designer committed to crafting visual stories that captivate and inspire, I had the delightful opportunity to partner with Moncha Beverage Company, an innovative brand from Indianapolis known for its single origin, cold-brewed beverages. My role was to create their visual identity and market presence through meticulously designed product packaging and promotional materials.
Packaging Design
Animation
Print Design
Web Design
2023
Inspired by an ancient Chinese folk tale about “monkey-picked tea,” the logo pays homage to the cultural heritage of tea and its craftsmanship. The monkey symbolizes Moncha’s commitment to sourcing exceptional, single-origin ingredients, becoming a distinctive emblem of quality and authenticity.
The color palette is directly inspired by the natural tones of each beverage. it acts as a subtle flavor cue, helping differentiate the range while reinforcing the brand’s focus on purity and simplicity.
Each hue is drawn directly from the ingredients themselves — fresh greens, warm oolong ambers, deep tea browns, and crisp water blues. The palette creates an immediate sensory connection, helping each flavor feel intuitive, natural, and distinct while reinforcing the brand’s clean and refreshing character.
As art director, I crafted a natural setting to elevate the premium quality of the beverages, using light, texture, and organic elements to echo the brand’s values. Frame-by-frame stop-motion animations add subtle movement, bringing the products to life. The result is a sleek, modern design infused with a playful, whimsical touch. These visuals have been used for the products' launches.
Beyond the cans and cups packaging and shots, I designed posters and flyers as an extension of the Moncha Bev Co visual identity. Each piece reinforces the brand’s typographic system, illustration style, and tone, creating a cohesive print presence across physical environments.
I had also the pleasure of designing Moncha Beverage Company's website, providing an online space that is as inviting as their drinks. The website mirrors the elegant and clean design of the packaging, offering a user-friendly experience that tells the story of Moncha’s journey from natural ingredients to delightful beverages. Subtle hover effects and scroll-triggered transitions bring a touch of magic to the interface. These refined animations enhance the browsing journey with a sense of playfulness and refined engagement, while maintaining the site’s clean, minimalist aesthetic.
Subtle hover effects and scroll-triggered transitions bring a touch of magic to the interface. These refined animations enhance the browsing journey with a sense of playfulness and refined engagement, while maintaining the site’s clean, minimalist aesthetic.
Johanna had the insight and talent to also incorporate her touch on the final product. Her artistic talent always made me happy with the end result: a clean and powerful branding package that makes a statement for my company.
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